Dallas, January 2020 – The Burns Firm M&A Advisors (“Burns”) is pleased to announce the acquisition of Koeppel Direct (“Koeppel”) by Christena Garduno and CAG Ventures, Inc. (“Garduno”). Burns served as the exclusive financial advisor to Garduno throughout the transaction, which closed on December 13, 2019.
Koeppel is a pioneer in the direct response TV media space, employing cutting-edge buying strategies combined with state-of-the-art research and analytics. They employ Direct Response (“DR”) marketing and lead generation strategies using leading technology and data analytics to develop and track successful marketing campaigns for their clients. They have successfully managed media buying for a wide range of products and companies, including Dating, Healthcare, Auto, Financial, Travel, Consumer Packaged Goods and Beauty industries. Koeppel has offices in Dallas, Santa Monica, and London.
Garduno, as the current Chief Media Strategist at Koeppel, has successfully led the company into new markets and innovative campaigns for the last 16 years. She is especially gifted in reviewing client situations and developing strategic plans along with media buys based on her astute observations and knowledge of the DR industry. This in-depth understanding of all facets of direct response advertising, combined with her creative problem-solving abilities, has proved critical to Koeppel’s growth and success.
“The Burns Firm guided us through a complicated and a well negotiated acquisition agreement. They made tax elections that will benefit us for years to come and their counsel was priceless to our acquisition. We wouldn’t have completed this acquisition without their guidance and expertise,” said Garduno.
With this acquisition Garduno will use her and her staff’s DR expertise and imagination to expand the firms’ capabilities for innovative campaigns for clients. Garduno will continue to make her mark on the DR industry with strong and calculable ROI’s for their clients.
About The Burns Firm, a Trio of Companies
The Burns Firm is a trio of companies focused on serving founders and entrepreneurs in three key services areas; Accounting/Tax Advisory, Acquisition/Disposition Advisory and Growth/Buyout Capital. The Burns Firm M&A Advisors, LLC is a middle market investment banker headquartered in Dallas, Texas. For over 30 years they have specialized in providing merger and acquisition advisory services to Founder-Owned businesses in Texas and throughout the Southwest United States. The Burns Firm, Ltd is an accounting and advisory practice providing expert advice for complex tax and accounting solutions. The Burns Firm Capital Partners, LLC provides growth and buyout capital to mid-sized businesses through direct investment and ownership reallocations. Together The Burns Firm completes deals like the Koeppel Direct transaction quickly, efficiently and cost effectively.
